Green Monday

Global celebrity-led testimonials

Winning the UBS Global Visionary award was an opportunity to unlock funding and awareness opportunities that were critical for Green Monday’s global growth. Consulting with Chowder on how to present the company’s wins, a global celebrity and executive campaign was born.

Strategic Guidance

Targeting venture capitalists and business leaders, we agreed that the video had to sell to this specific audience and prioritise quality of impressions over quantity.

Aware of Green Monday’s strong celebrity endorsements, Chowder suggested using that to hook viewers. Throughout the video, new retail launches throughout Shanghai and Singapore would be featured, along with explainers from CEO and executive members of the team. This ensured an engaging video that would resonate with the target audience.

The goal was to ultimately aid in securing the award through organic means. This meant that the video had to not only present information but more importantly inspire business leaders to take action.

Creative Production

In one month, Chowder orchestrated with the client a video production project that spanned Hong Kong, Japan, Shanghai and Singapore. This included the use of previously owned media footage in the archives and scripting of the testimonials by the executive team.

Solving the challenge of combining disjointed pieces of footage from past and present, our editing team made sure that a single clear story was ultimately told. We achieved this through strategic staging of the interviews with the knowledge of the archival footage to be used.

Results

The goal was achieved. CEO David Yeung was recognized as an UBS Global Visionary and video was subsequently featured by UBS on their website and socials.

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