GOOD Meat

Winning global awareness

GOOD Meat launched the world’s first lab grown chicken product in Singapore and needed to break through the awareness barrier. With a primary focus on video content using testimonials from in-person collaborations and events, global awareness was won.

Strategic Guidance

Chowder’s role was to provide video production services on-location in Singapore to ensure all event activations and testimonials followed key strategy and went without hiccup.

Creative Production

Throughout the series of videos, a wide range of camera work was necessary. From professionally lit testimonials to run-and-gun documentary footage at events, Chowder made sure that the story of the world’s first lab grown chicken was told.

This meant preparing the footage for both vertical and landscape formats with standardized quality across all footage that ran over multiple days. The technical challenges of video production were smoothened by Chowder’s system and expertise.

Standardized footage unlocked the editors ability to cut and publish content with as minimal downtime as possible. Leading to more quality content produced as soon as the event was concluded.

Results

The series of videos created exploded over social media, organically gaining 500k+ impressions and brought the brand attention in mainstream media. This led to organic earned media in outlets such as Bloomberg and The Straits Times.

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